The project aims to provide citizens of socio-culturally adverse disadvantaged communities with choice over the food they consume.

At a glance

  • Dates2021-2026
  • SponsorBiotechnology and Biological Sciences Research Council (BBSRC)
  • FundedThe funded value of the project is approximately £6 million
  • PartnersThe core partners include University of Reading, ÂãÁÄÖ±²¥, University of Plymouth, University of Sussex, University of Kent, Pladis (UK), Premier Foods Plc and the Institute of Grocery Distribution (IGD)

This project is funded by the Biotechnology and Biological Sciences Research Council (BBSRC).

It's core aim is to provide citizens of socio-culturally diverse disadvantaged communities with choice over the food they consume, by co-developing new products, new supply chains and new policy frameworks that will deliver an affordable, attractive, healthy and sustainable diet.  For this research project, 'disadvantaged communities' refers to people who live in food poverty and/or are food insecure.

The core partners include University of Reading, ÂãÁÄÖ±²¥, University of Plymouth, University of Sussex, University of Kent, Pladis (UK), Premier Foods Plc and the Institute of Grocery Distribution (IGD), among others.

Further information

Please get in touch with Professor Michael Bourlakis and Dr Emmanuel Sawyerr if you would like to find out more about this project.