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Background

Prior to her PhD studies, Yanjun was a business professional with seven years' experience in a consulting company in Shanghai, China. She holds an MSc in Strategic Marketing and a BSc in Educational Technology, forming a background in business, education, psychology and technology.

Research opportunities

In a rapidly evolving digital landscape, companies are under increasing pressure to adapt and innovate. Digital transformation is no longer just an option - it鈥檚 a strategic imperative for those aiming to stay competitive. By harnessing technology, businesses can gain powerful insights that drive innovation in both their value proposition and operational value chain.\

Yanjun鈥檚 PhD project involved an extensive longitudinal study, examining the evolution of digital capabilities and the role of digitally driven business model innovation. This research sheds light on how digital transformation capabilities are strategically developed, how digitalisation catalyses business model innovation, and how transformation progresses through distinct stages of growth. Through this work, Yanjun offers critical insights into the dynamic orchestration of digital capabilities, equipping companies to adapt and respond effectively at every stage of their digital journey through an emergent approach to strategy development.

Current activities

Yanjun is actively engaged with industry, offering strategic guidance to businesses on digital transformation alongside her academic research and publications.